Bibliografia
Anderson, Chris – Free: The Future of A Radical Price By. Hyperion, 2009.
Anderson, Chris – The Long Tail: Why the Future of Business Is Selling Less Of More. Hyperion, 2006
Baker, Phil – From Concept To Consumer: How To Turn Ideas Into Money. Financial Times/Prentice Hall, 2008.
Carmo, Isabel do et al. – Obesidade em Portugal e no Mundo.Faculdade de Medicina da Universidade de Lisboa, 2009.
Childhood Overweight Report, World Health Organization, Outubro de 2008.
Christensen, Clayton M.; Anthony, Scott D. – Seeing What’s Next: Using Theories of Innovation To Predict Industry Change. Harvard Business School Press, 2004.
Consumer Segmentation: A Call to Action, Boston Consulting Group, 2008.
Egan, Mary – Consumer Segmentation A Call for Action. The Boston Consulting Group, 2008.
Gerzema, John; Lebar, Edward; Stringham, Foreword -Peter – The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. Jossey -Bass, 2008.
Gladwell, Malcolm – Blink: The Power of Thinking Without Thinking. Back Bay Books, 2007.
Global Strategy on Diet, Physical Activity And Health World Health Organization, World Health Organization, Maio de 2004.
Godin, Seth – As Mentiras do Marketing. Editorial Presença, 2006.
Godin, Seth – A Vaca Púrpura. Editorial Presença, 2009.
Hamel, Gary – O Futuro da Gestão. Actual Editora, 2008.
Kotler Philip; Caslione, John A. – Chaotics: The Business of Managing and Marketing in the Age of Turbulence. Amacom, 2009.
Kuchler, Fred; Ballenger, Nicole – «Societal Costs of Obesity: How Can We Assess When Federal Interventions Will Pay?». Disponível em: http://www.docstoc.com/docs/8357322/Societal-Costs -of -Obesity -How -Can -We -Assess -When -Federal -Interventions-Will -Pay.
Livro Branco sobre uma estratégia para a Europa em matéria de problemas de saúde ligados à nutrição, ao excesso de peso e à obesidade, Comissão das Comunidades Europeias, Bruxelas, 30 de Maio de 2007.
Mauborgne, Renée; Chan, Kim W. – Blue Ocean Strategy: How to
Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Pink, Daniel H. – Marketing Metáfora. Fast Company, 1998.
Sampaio, Daniel; Carmo, Isabel do – «Comportamento Alimentar». In Revista de Informação e Divulgação Científi ca do NDCA, Volume 3, Número, 7, 2006.
Stern, Carl W. – Perspectives on Strategy from The Boston Consulting Group. Wiley, 1998.
William E. Kovacic; Chairman, Pamela Jones Harbour; Commissioner, Jon Leibowitz – Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self -Regulation Federal Trade Commission, July 2008.
Sites Consultados
Académie Nationale de Médecine – www.academie -medecine.fr
Associação de Obesos e Ex -obesos de Portugal – www.adexo.pt
Binge Eating Disorder – http://helpguide.org/mental/binge_eating_disorder.htm
British Nutrition Foundation – http://www.nutrition.org.uk
Canadian Council of Food and Nutrition – www.nin.ca
Center for Consumer Freedom – www.consumerfreedom.com
Comissão Europeia – http://ec.europa.eu/index_pt.htm
Diário de Notícias – www.dn.pt
Harvard Business Review – http://hbr.org
Institut Français pour la Nutrition – www.ifn.asso.fr
Instituto Nacional de Estatística – www.ine.pt
Marketing de Peso – www.marketingdepeso.com
Nutrition Australia – www.monash.edu.au/anf
O Poder da Mudança – opoderdamudanca.blogspot.com
Peso e Medida – http://static.publico.clix.pt/pesoemedida
Power of Change – www.powerofchange.net
Rice University – http://www.rice.edu
TED – www.ted.com
The Swedish Nutrition Foundation – www.snf.ideon.se
Wikipédia – http://pt.wikipedia.org
Anderson, Chris – The Long Tail: Why the Future of Business Is Selling Less Of More. Hyperion, 2006
Baker, Phil – From Concept To Consumer: How To Turn Ideas Into Money. Financial Times/Prentice Hall, 2008.
Carmo, Isabel do et al. – Obesidade em Portugal e no Mundo.Faculdade de Medicina da Universidade de Lisboa, 2009.
Childhood Overweight Report, World Health Organization, Outubro de 2008.
Christensen, Clayton M.; Anthony, Scott D. – Seeing What’s Next: Using Theories of Innovation To Predict Industry Change. Harvard Business School Press, 2004.
Consumer Segmentation: A Call to Action, Boston Consulting Group, 2008.
Egan, Mary – Consumer Segmentation A Call for Action. The Boston Consulting Group, 2008.
Gerzema, John; Lebar, Edward; Stringham, Foreword -Peter – The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. Jossey -Bass, 2008.
Gladwell, Malcolm – Blink: The Power of Thinking Without Thinking. Back Bay Books, 2007.
Global Strategy on Diet, Physical Activity And Health World Health Organization, World Health Organization, Maio de 2004.
Godin, Seth – As Mentiras do Marketing. Editorial Presença, 2006.
Godin, Seth – A Vaca Púrpura. Editorial Presença, 2009.
Hamel, Gary – O Futuro da Gestão. Actual Editora, 2008.
Kotler Philip; Caslione, John A. – Chaotics: The Business of Managing and Marketing in the Age of Turbulence. Amacom, 2009.
Kuchler, Fred; Ballenger, Nicole – «Societal Costs of Obesity: How Can We Assess When Federal Interventions Will Pay?». Disponível em: http://www.docstoc.com/docs/8357322/Societal-Costs -of -Obesity -How -Can -We -Assess -When -Federal -Interventions-Will -Pay.
Livro Branco sobre uma estratégia para a Europa em matéria de problemas de saúde ligados à nutrição, ao excesso de peso e à obesidade, Comissão das Comunidades Europeias, Bruxelas, 30 de Maio de 2007.
Mauborgne, Renée; Chan, Kim W. – Blue Ocean Strategy: How to
Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Pink, Daniel H. – Marketing Metáfora. Fast Company, 1998.
Sampaio, Daniel; Carmo, Isabel do – «Comportamento Alimentar». In Revista de Informação e Divulgação Científi ca do NDCA, Volume 3, Número, 7, 2006.
Stern, Carl W. – Perspectives on Strategy from The Boston Consulting Group. Wiley, 1998.
William E. Kovacic; Chairman, Pamela Jones Harbour; Commissioner, Jon Leibowitz – Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self -Regulation Federal Trade Commission, July 2008.
Sites Consultados
Académie Nationale de Médecine – www.academie -medecine.fr
Associação de Obesos e Ex -obesos de Portugal – www.adexo.pt
Binge Eating Disorder – http://helpguide.org/mental/binge_eating_disorder.htm
British Nutrition Foundation – http://www.nutrition.org.uk
Canadian Council of Food and Nutrition – www.nin.ca
Center for Consumer Freedom – www.consumerfreedom.com
Comissão Europeia – http://ec.europa.eu/index_pt.htm
Diário de Notícias – www.dn.pt
Harvard Business Review – http://hbr.org
Institut Français pour la Nutrition – www.ifn.asso.fr
Instituto Nacional de Estatística – www.ine.pt
Marketing de Peso – www.marketingdepeso.com
Nutrition Australia – www.monash.edu.au/anf
O Poder da Mudança – opoderdamudanca.blogspot.com
Peso e Medida – http://static.publico.clix.pt/pesoemedida
Power of Change – www.powerofchange.net
Rice University – http://www.rice.edu
TED – www.ted.com
The Swedish Nutrition Foundation – www.snf.ideon.se
Wikipédia – http://pt.wikipedia.org
